About us

Our Mission

Deliver fresh produce to nourish your body and soul.

We work with local farmers who prioritize environmental sustainability and cultivate their crops with care.

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The Fruit and Veggie Concept


From farm to your doorstep, discover how we deliver a variety of fresh produce to bring you joy.

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Tony Fred, CEO

Founder and chief visionary, Tony is the driving force behind the company's new fruit and vegetable store. He loves to keep his hands full by selecting the freshest produce, creating marketing campaigns, and ensuring customer satisfaction.

Mich Stark, COO

Mich loves taking on challenges. With his multi-year experience as a produce buyer, Mich has helped the company to source the best quality produce. Mich is among the best minds in the industry.

Aline Turner, CTO

Aline is one of the iconic people in life who can say they love what they do. She mentors our team of produce experts and ensures that our customers receive the best quality produce.

Iris Joe, CFO

Iris, with her international experience, helps us easily understand the market trends and improves our inventory management. She is determined to drive success and delivers her professional acumen to bring the store to the next level.